Collection 2026 · Winter

Engineered for
the Indian home.
Built to last.

Five decades of precision manufacturing from our Ahmedabad facility — ceiling fans, water heaters, and home essentials bench-tested for the rigour of Indian conditions. Voltage swings, monsoon humidity, twelve-hour duty cycles.

Browse the catalogue → Our story

Plate I

The Gloria

Ceiling Series · Burkan Gold · 48″

Year Founded

1973

Ahmedabad, Gujarat

Product SKUs

120+

Across nine categories

Dealer Network

600+

Across western India

Warranty

2 yrs

Pan-India service

1973— Est.

01 · Heritage

A small trading house in Ahmedabad, with a plainspoken idea: build appliances that work for fifteen years.

ABC Products was founded in 1973 as a modest trading business. Within a decade it was manufacturing water heaters — its first category — and in the 1990s moved into ceiling fans. The technology has changed. The brief has not.

Today the company operates out of Bhayla, Bavla, with a state-of-the-art facility where every unit passes through voltage, thermal and duty-cycle testing before it leaves the floor.

Read the full history →

The Coolbreeze 48 inch ceiling fan in cherry-brown

Plate II

Coolbreeze · Cherry-brown · 48″

The Ceiling Series

A fan that belongs in the room, not just on the ceiling.

Designer blades, high-torque motors and power-saving copper windings, engineered since the late 1990s. The Fusion, Coolbreeze and Little Fusion lines pair interior-grade finishes with duty-cycle performance — 400 RPM, 230 CMM air delivery, and a noise floor beneath 55 dB.

Air Delivery

230 CMM

Power Draw

72 W

Warranty

2 years

Explore ceiling fans →

Plate III

Water Heater · 10–25 L

The Water Heater Series

The category we started with. Still the one we obsess over.

Water heaters were ABC's first product line, and the R&D lab has never moved on from them. Every tank is pressure-tested to 8 bar, every thermostat calibrated in-house, and every unit ships with a multi-stage safety valve. The new generation runs on energy-saving elements that cut standby draw by 22%.

Capacity

10–25 L

Pressure

8 bar

Tank Warranty

5 years

Explore water heaters →

04 · The ABC Promise

Four commitments, every unit, every time.

Not marketing lines — the acceptance criteria our QA floor uses before a product ships.

Bench-tested

Every unit runs through voltage-fluctuation, thermal and mechanical duty-cycle tests on the line.

Heavy-duty build

Copper windings, IS-marked cables, CRCA steel — specified for commercial-grade duty, not just domestic.

Energy-saving

BEE-rated motors and elements. Lower standby draw. Lower running cost across the unit's lifetime.

Pan-India service

Two-year warranty, supported by a dealer network built over five decades across India.

05 · The Trade

What our dealers say. Forty years on.

Our trade partners have carried the brand through generations. Three of them, in their own words.

“

Excellent range of products with very good quality and amazing customer service.

Dealer · 12 years

Nilesh Shah

Mahavir Electric, Deesa

“

Distributor of ABC Products for the last 40 years. Good quality products — it's why they still move.

Distributor · 40 years

Dilip Gohil

Ghanshyam Electricals, Limbdi

“

High performance and reasonable pricing. The demand holds up year after year in our market.

Dealer · 8 years

Vishal Patel

Vishal Enterprise, Ahmedabad

For retailers & distributors

Stock ABC. Grow with a brand that's been in the market longer than most of your customers.

We're opening dealer applications across Gujarat, Rajasthan, Madhya Pradesh and Maharashtra. Send us your store details and our territory manager will be in touch within 48 hours.

Become a dealer →

Engineered for
the Indian home.
Built to last.

A small trading house in Ahmedabad, with a plainspoken idea: build appliances that work for fifteen years.

Nine categories. One operating philosophy.

A fan that belongs in the room, not just on the ceiling.

What dealers reorder most.

The category we started with. Still the one we obsess over.

Four commitments, every unit, every time.

What our dealers say. Forty years on.

Stock ABC. Grow with a brand that's been in the market longer than most of your customers.

Engineered for the Indian home. Built to last.

A small trading house in Ahmedabad, with a plainspoken idea: build appliances that work for fifteen years.

Nine categories. One operating philosophy.

A fan that belongs in the room, not just on the ceiling.

What dealers reorder most.

The category we started with. Still the one we obsess over.

Four commitments, every unit, every time.

What our dealers say. Forty years on.

Stock ABC. Grow with a brand that's been in the market longer than most of your customers.

Engineered for
the Indian home.
Built to last.